As many of you may, or may not know; I’m currently working on two posters/marketing campaigns for non-profit organizations. The first one (which is a group project in the Digital Projects class) is for Peekskill Community Gardens. The second marketing campaign I’m working on in my Digital Design class is for Mutty Paws Rescue . I’ll be updating those galleries sometime soon, by the way. Getting back to the point; since I’m currently creating/editing my poster designs, I felt obligated to look at existing marketing campaigns that are successful at getting their message across to the viewer and has a great design.
Door Number 3’s poster marketing campaign for Austin Humane Society is one of the most successful marketing campaigns I’ve come across during my search around the web. What I enjoyed most about DN3’s poster designs was how the designer(s) made the type interact around the images on the poster, and the impact of the language used in their message; which, was a great example between the bonds pets’ share with their owners. Also I like the fact that there was no guilt trip message like many other pet rescue posters have in their message (which drives the viewer away in my opinion)! So, enough chit chatter, go give DN3’s poster campaign for the Austin Humane Society organization a look right now! (And check out the rest of their work while you’re at it too!)